Jessica Jones invented Zipper Genie, because of the need for assistance when zipping her dress. She spent a year developing Zipper Genie to make sure she was providing a solution that makes zipping a dress effortless. Through the process of developing Zipper Genie she learned some people do not purchase dresses with zippers, because of their inability to zip them.

At that point she made it her mission to provide Fashion Equality. She believes no one should be limited to what they wear based on their ability instead it should be based on their preference.